Shouldn’t it be one that you’re proud of? You’re going to have a workplace culture no matter what. Long story short – good workforce cultures create high-performing teams, which create overall enterprise value. Comparing this to a $1,000 investment into the S&P 500 Index, you’d earn 295% less. If you invested $1,000 in companies named as Best Places to Work with a leading company culture, you’d get a 553% return over 10 years. What you’re looking at here is a correlation between employee happiness and business performance. Here’s some data from our friends at Glassdoor to back up how a good company culture adds to your bottom line and why you should care. If the culture is bad it’s just a matter of time before it brings your business to its knees. But it’s one of the most reliable.” – Dharmesh Shah, co-founder of HubSpot “A crappy company culture is not the quickest way to kill a company. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own” – Tony Hsieh, founder of ZapposĪnd what happens if you don’t have a good culture? Not good, right? “Our number one priority is company culture. If you get the culture right then most of the stuff like building the brand and customer service will take care of itself. An engaging, enjoyable culture not only attracts talent but can also inspire employees to perform at their best. The better your culture is, the easier it will be to attract the right people who want to contribute towards your company’s vision, mission, and goals. Company culture is the operating system that powers a company.” Why is company culture important? The overall purpose of it is to help hire amazing, talented people and help them do their best work. Your current company culture is essentially a 50-day moving average of your actions.”ĭharmesh Shah from HubSpot – “Culture is to recruiting as product is to marketing. Culture is the by-product of consistent behavior. Jason Fried from Basecamp – “Company culture isn’t a moment in time. It’s the expectations of how people are going to behave, and what gets punished and what gets rewarded.” It’s the values that you hold dear, that you know your colleagues do. It’s the way people operate when no one’s looking. Patty McCord from Netflix – “It’s the stories people tell. Let’s learn from the definitions offered by some of the industry greats who attribute their success to culture. Company culture means the values, behaviors, and shared vision that drives your entire business. Google the term “company culture” and you’ll find countless definitions trying to capture its essence.
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